E-Business Platform
An ecommerce platform is software used in ecommerce to assist people making purchases online, analogous to the American English term 'shopping cart'. In British English it is generally known as a shopping basket, almost exclusively shortened on websites to 'basket'.
The software allows online shopping customers to accumulate a list of items for purchase, described metaphorically as "placing items in the shopping cart". Upon checkout, the software typically calculates a total for the order, including shipping and handling (i.e. postage and packing) charges and the associated taxes, as applicable.
These applications typically provide a means of capturing a client's payment information, but in the case of a credit card they rely on the software module of the secure gateway provider, in conjunction with the secure payment gateway, in order to conduct secure credit card transactions online.
Some setup must be done in the HTML code of the website, and the shopping cart software must be installed on the server which hosts the site, or on the secure server which accepts sensitive ordering information. E-shopping carts are usually implemented using HTTP cookies or query strings. In most server based implementations however, data related to the shopping cart is kept in the Session object and is accessed and manipulated on the fly, as the user selects different items from the cart. Later at the process of commit, the information is accessed and an order is generated against the selected item thus clearing the shopping cart.
Although the most simple ecommerce platforms strictly allow for an item to be added to a basket to start a checkout process (e.g. the free PayPal shopping cart), most shopping cart software actually provides additional features that an Internet merchant uses to fully manage an online store. Data (products, categories, discounts, orders, customers, etc.) is normally stored in a database and accessed in real time by the software.
Ecommerce platform also known as Shopping Cart Software, e-store software, online store software or storefront software.
E-Commerce solutions offer these business benefits:
- Easy and effective category, product and content management
- Create and maintain customer information allowing e-mail marketing
- Establish a product database with words, images or illustrations
- Sell products, services, documents or images 24 hours a day, 7 days a week
- Automated Response System to automatically acknowledge orders or queries
- Advertise specials or offer sales-generating online discounts
- Automate much of the sales process
- Offer secure, automated credit card processing
- Receive and calculate shipping information
- Maintain inventory control
- Track sales and produce sales reports
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